PostHog

Name: PostHog
Brand: PostHog

marketing

GLOBAL

🔓Open source🎁Free tier🏠Self-hostable

Product analytics + session replay + feature flags + experiments + LLM observability. Self-hostable. Free up to 1M events/mo.

Visit PostHog

Entry pricing

N/A

Best in

IN · US · GLOBAL

What is PostHog?

PostHog is a marketing tool, software that helps you reach, nurture, segment, or convert leads and customers.

Product analytics + session replay + feature flags + experiments + LLM observability. Self-hostable. Free up to 1M events/mo.

What to look for in marketing

The questions you should ask before committing to PostHog or any alternative.

Email deliverability (sender reputation, DKIM/SPF setup)
Segmentation and personalization depth
Pricing model, contacts vs sends vs flows
Native integrations with your CRM, store, and analytics
Reporting: campaign attribution + revenue impact
Compliance support (GDPR, CAN-SPAM, India DPDP)

PostHog cost at scale

Modelled monthly cost as you grow. Estimates only, final pricing varies on plan discounts, volume tiers, and any negotiated enterprise SKU. Contacts / events is the axis we vary.

Tier 1

Hobbyist · 1K contacts

$1/mo

≈ ₹85/mo

Tier 2

Indie · 10K contacts

$4/mo

≈ ₹340/mo

Tier 3

Growth · 50K contacts

$15/mo

≈ ₹1,275/mo

Tier 4

Scale · 500K contacts

$80/mo

≈ ₹6,800/mo

Forex assumed at ₹85/USD. Actual cost includes 2–3.5% forex markup unless paying with a low-fx card.

PostHog is great for

Marketing-led businesses with a content engine, a list of >2,000 contacts, or transactional/triggered email needs.

Probably not ideal if

Tiny lists (<500 contacts) where Gmail or a CRM will do, or pure cold-outbound (use a sales-engagement tool).

Alternatives to PostHog

Other tools in the marketing category we cover.

Mailchimp

Long-time small-business email marketing platform.

Klaviyo

E-commerce-focused email + SMS marketing platform.

Beehiiv

Newsletter platform with built-in monetization, referrals, and audience growth tools. The Substack alternative.

Mixpanel

Product analytics for funnel, retention, and cohort analysis. Event-based, free up to 1M tracked users.

Amplitude

Product analytics — behavioral analytics, journey mapping, experimentation. Free tier up to 50K MTUs.

Typeform

Conversational form builder — surveys, lead-gen, quizzes. Premium UX.

PostHog head-to-head

See all PostHog alternatives →

Side-by-side comparisons with the obvious alternatives.

PostHog vs Mailchimp PostHog vs Klaviyo PostHog vs Beehiiv PostHog vs Mixpanel PostHog vs Amplitude

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FAQ

›What does PostHog cost?

Pricing varies by tier and volume. PostHog publishes the latest rates on their website.

›Who is PostHog a good fit for?

Marketing-led businesses with a content engine, a list of >2,000 contacts, or transactional/triggered email needs.

›Who should NOT use PostHog?

Tiny lists (<500 contacts) where Gmail or a CRM will do, or pure cold-outbound (use a sales-engagement tool).

›Are there cheaper alternatives to PostHog?

Yes, popular marketing alternatives include Mailchimp, Klaviyo, Beehiiv. Compare them side-by-side via the head-to-head comparisons we maintain.

MatchYour Card

Pay for PostHog with the right card

Picking PostHog is half the decision. The other half is the card you swipe, at $50/mo the right pick recovers 1.5–4% in forex savings + rewards compared to a default retail card.

Best match

No-FX US card