Plausible
Cookie-free, GDPR-compliant analytics. Single-script, no banner needed. EU-hosted. From $9/mo for 10K pageviews. Privacy-first GA replacement.
What is Plausible?
Plausible is a marketing tool — software that helps you reach, nurture, segment, or convert leads and customers.
Cookie-free, GDPR-compliant analytics. Single-script, no banner needed. EU-hosted. From $9/mo for 10K pageviews. Privacy-first GA replacement.
What to look for in marketing
The questions you should ask before committing to Plausible or any alternative.
- Email deliverability (sender reputation, DKIM/SPF setup)
- Segmentation and personalization depth
- Pricing model — contacts vs sends vs flows
- Native integrations with your CRM, store, and analytics
- Reporting: campaign attribution + revenue impact
- Compliance support (GDPR, CAN-SPAM, India DPDP)
Plausible cost at scale
Modelled monthly cost as you grow. Estimates only — final pricing varies on plan discounts, volume tiers, and any negotiated enterprise SKU. Contacts / events is the axis we vary.
Forex assumed at ₹85/USD. Actual cost includes 2–3.5% forex markup unless paying with a low-fx card.
Plausible is great for
Marketing-led businesses with a content engine, a list of >2,000 contacts, or transactional/triggered email needs.
Probably not ideal if
Tiny lists (<500 contacts) where Gmail or a CRM will do, or pure cold-outbound (use a sales-engagement tool).
Plausible appears in 2 curated stacks
Browse all stacksHand-picked tool bundles that include Plausible. Each stack is opinionated about when this tool is the right pick, with monthly burn estimates and tradeoffs.
Alternatives to Plausible
Other tools in the marketing category we cover.
Mailchimp
Long-time small-business email marketing platform.
Klaviyo
E-commerce-focused email + SMS marketing platform.
Beehiiv
Newsletter platform with built-in monetization, referrals, and audience growth tools. The Substack alternative.
Mixpanel
Product analytics for funnel, retention, and cohort analysis. Event-based, free up to 1M tracked users.
Amplitude
Product analytics — behavioral analytics, journey mapping, experimentation. Free tier up to 50K MTUs.
Typeform
Conversational form builder — surveys, lead-gen, quizzes. Premium UX.
Plausible head-to-head
See all Plausible alternatives →Side-by-side comparisons with the obvious alternatives.
Track Plausible in your stack
Add Plausible to your free MatchYourSaaS tracker — we email you 30/7/1 days before every renewal, with the cheaper alternative ready to compare.
Add to trackerFAQ
›What does Plausible cost?
Entry plan starts around $9 per user per month. Annual plans typically discount 15-20%. Plausible bills in USD; Indian businesses incur ~3.5% forex markup unless paying with a forex-friendly card (see below).
›Who is Plausible a good fit for?
Marketing-led businesses with a content engine, a list of >2,000 contacts, or transactional/triggered email needs.
›Who should NOT use Plausible?
Tiny lists (<500 contacts) where Gmail or a CRM will do, or pure cold-outbound (use a sales-engagement tool).
›Are there cheaper alternatives to Plausible?
Yes — popular marketing alternatives include Mailchimp, Klaviyo, Beehiiv. Compare them side-by-side via the head-to-head comparisons we maintain.
Pay for Plausible with the right card
Picking Plausible is half the decision. The other half is the card you swipe — at $9/mo the right pick recovers 1.5–4% in forex savings + rewards compared to a default retail card.
IDFC FIRST Select
1.99% forex markup vs 3.5% on retail Indian cards; 10% rewards on marketing spend
Capital One Savor
No-fx US card — pay USD with USD, zero markup; 3% rewards on marketing spend
SBI SimplyClick
10% rewards on marketing spend