Hotjar
Session recording + heatmaps + feedback polls. Watch users actually use your site.
What is Hotjar?
Hotjar is a marketing tool — software that helps you reach, nurture, segment, or convert leads and customers.
Session recording + heatmaps + feedback polls. Watch users actually use your site.
What to look for in marketing
The questions you should ask before committing to Hotjar or any alternative.
- Email deliverability (sender reputation, DKIM/SPF setup)
- Segmentation and personalization depth
- Pricing model — contacts vs sends vs flows
- Native integrations with your CRM, store, and analytics
- Reporting: campaign attribution + revenue impact
- Compliance support (GDPR, CAN-SPAM, India DPDP)
Hotjar cost at scale
Modelled monthly cost as you grow. Estimates only — final pricing varies on plan discounts, volume tiers, and any negotiated enterprise SKU. Contacts / events is the axis we vary.
Forex assumed at ₹85/USD. Actual cost includes 2–3.5% forex markup unless paying with a low-fx card.
Hotjar is great for
Marketing-led businesses with a content engine, a list of >2,000 contacts, or transactional/triggered email needs.
Probably not ideal if
Tiny lists (<500 contacts) where Gmail or a CRM will do, or pure cold-outbound (use a sales-engagement tool).
Alternatives to Hotjar
Other tools in the marketing category we cover.
Mailchimp
Long-time small-business email marketing platform.
Klaviyo
E-commerce-focused email + SMS marketing platform.
Beehiiv
Newsletter platform with built-in monetization, referrals, and audience growth tools. The Substack alternative.
Mixpanel
Product analytics for funnel, retention, and cohort analysis. Event-based, free up to 1M tracked users.
Amplitude
Product analytics — behavioral analytics, journey mapping, experimentation. Free tier up to 50K MTUs.
Typeform
Conversational form builder — surveys, lead-gen, quizzes. Premium UX.
Hotjar head-to-head
See all Hotjar alternatives →Side-by-side comparisons with the obvious alternatives.
Track Hotjar in your stack
Add Hotjar to your free MatchYourSaaS tracker — we email you 30/7/1 days before every renewal, with the cheaper alternative ready to compare.
Add to trackerFAQ
›What does Hotjar cost?
Entry plan starts around $32 per user per month. Annual plans typically discount 15-20%. Hotjar bills in USD; Indian businesses incur ~3.5% forex markup unless paying with a forex-friendly card (see below).
›Who is Hotjar a good fit for?
Marketing-led businesses with a content engine, a list of >2,000 contacts, or transactional/triggered email needs.
›Who should NOT use Hotjar?
Tiny lists (<500 contacts) where Gmail or a CRM will do, or pure cold-outbound (use a sales-engagement tool).
›Are there cheaper alternatives to Hotjar?
Yes — popular marketing alternatives include Mailchimp, Klaviyo, Beehiiv. Compare them side-by-side via the head-to-head comparisons we maintain.
Pay for Hotjar with the right card
Picking Hotjar is half the decision. The other half is the card you swipe — at $32/mo the right pick recovers 1.5–4% in forex savings + rewards compared to a default retail card.
IDFC FIRST Select
1.99% forex markup vs 3.5% on retail Indian cards; 10% rewards on marketing spend
Capital One Savor
No-fx US card — pay USD with USD, zero markup; 3% rewards on marketing spend
SBI SimplyClick
10% rewards on marketing spend